E-Commerce Manager, Site Operations & Merchandising

Location: San Diego, CA / Hybrid

About the Role

Blenders Eyewear is looking for a highly hands-on E-Commerce Manager to own the day-to-day management, merchandising, quality control, and optimization of our Shopify Plus storefronts.

This role is ideal for self-starter who is extremely detail-oriented, operationally strong, and comfortable being accountable for the performance and growth of multiple e-commerce websites. You will manage two Shopify Plus storefronts, including Blenders Eyewear, with the potential to support a third site in the future. Each storefront should be clean, accurate, up to date, conversion-friendly, and ready to support campaigns, product launches, and business growth.

We are looking for someone who is not only strategic and pragmatic, but also willing to be hands-on. This role proactively checks the website, identifies issues quickly, fixes what they can independently, and know when to escalate technical problems. Strong QA/QC habits should be second nature with .

The right candidate is curious, proactive, and motivated to improve how we work. Experience using LLMs and AI tools in day-to-day work is required, as we expect this role to use modern tools to improve speed, accuracy, and efficiency.

Key Responsibilities

Website Ownership & Daily Site Operations

• Own the day-to-day management of two Shopify Plus storefronts, including Blenders Eyewear, with the potential to support a third site in the future.
• Monitor the websites regularly to ensure the core customer experience is functioning properly and troubleshoot issues before escalating to technical resources.
• Identify and resolve day-to-day site issues such as broken links, incorrect product information, missing assets, outdated content, pricing inconsistencies, navigation issues, and campaign errors.
• Maintain strong site UX across collections, navigation, product pages, landing pages, redirects, tags, metafields, and promotional content.
• Take ownership of operational tasks that keep the websites clean, accurate, and easy to manage.

Shopify Plus Management

• Manage products, collections, navigation, merchandising, content updates, promotions, and app-based workflows inside Shopify Plus.
• Use tools such as Matrixify to handle product, collection, or content uploads and updates via CSV.
• Support product launches, campaign pages, collection updates, promotional setups, and site merchandising changes are QA'ed before and after going live.
• Maintain accurate product data, tagging, categorization, and site structure.
• Partner with technical resources when deeper development, integrations, or custom functionality are required.

Merchandising & Site Presentation

• Manage product placement across the homepage, collections, navigation, landing pages, and promotional areas.
• Ensure products are presented clearly and accurately with the right images, copy, pricing, tags, badges, and merchandising logic.
• Optimize product visibility based on business priorities, inventory, performance, seasonality, and campaign needs.
• Help maintain merchandising standards and playbooks for naming, tagging, categorization, and discoverability.
• Work with operations to stay aware of inventory constraints and merchandising priorities.

Campaign & Cross-Functional Execution

• Partner closely with creative and marketing teams to manage website requests for product launches, campaigns, promotions, and seasonal moments.
• Translate creative and marketing needs into clear site updates, tasks, timelines, and QA requirements.
• Coordinate assets, copy, landing pages, product placement, collection updates, and promotional content.
• Ensure campaign execution is accurate, on-brand, and delivered on time.
• Communicate clearly with stakeholders on status, blockers, and launch readiness.

CRO & Site Optimization

• Support conversion rate optimization across PDPs, collection pages, landing pages, cart, and checkout experiences.
• Use analytics, customer behavior tools, heatmaps, and site performance data to identify friction points and opportunities.
• Help prioritize improvements that can increase conversion rate, AOV, revenue, and customer experience.
• Support A/B testing and site experiments when appropriate.
• Bring a test-and-learn mindset to ongoing site improvements.

AI-Enabled Workflow & Efficiency

• Use LLMs and AI tools as part of the daily workflow to improve speed, accuracy, and productivity.
• Leverage AI to support QA checklists, content review, product data cleanup, task organization, reporting, research, and process improvement.
• Continuously look for ways to automate or simplify repetitive, time-consuming tasks.
• Stay curious about new tools, workflows, and e-commerce best practices.

Qualifications

• 4+ years of hands-on e-commerce experience, ideally in DTC, retail, or consumer products.
• Strong Shopify or Shopify Plus experience.
• Proven ability to manage day-to-day website operations with a high level of accuracy.
• Extremely detail-oriented mindset with strong QA/QC habits.
• Comfortable reviewing websites regularly and proactively identifying issues before customers or leadership notice them.
• Experience managing products, collections, navigation, landing pages, promotions, redirects, and merchandising updates.
• Ability to use CSV-based tools such as Matrixify or similar product import/export tools.
• Strong understanding of e-commerce UX, merchandising, and conversion best practices.
• Experience working cross-functionally with creative, marketing, operations, and technical teams.
• Comfortable managing multiple priorities in a fast-moving environment.
• Strong problem-solving skills and ability to adapt quickly.
• Required: regular hands-on usage of LLMs or AI tools to improve day-to-day productivity.
• Bonus: basic HTML/CSS knowledge.
• Bonus: experience with GA4, Hotjar, Microsoft Clarity, Shopify Analytics, Optimizely, VWO, or similar tools.
• Bonus: experience working in Jira, Asana, Monday, Trello, or another project management tool.

Who You Are

• You are hands-on and take ownership.
• You notice small details others miss.
• You do not wait for someone else to find a broken link, incorrect image, or outdated page.
• You are comfortable fixing day-to-day site issues yourself.
• You are organized, reliable, and consistent.
• You are curious and always looking for better ways to work.
• You understand that great e-commerce execution requires both speed and accuracy.
• You are comfortable working with creative teams, but you do not need to be the designer or copywriter.
• You care about the customer experience and the operational details behind it.

Success in This Role Looks Like

• The websites are reviewed regularly and maintained with a high level of accuracy.
• Broken links, outdated content, product issues, and campaign mistakes are caught quickly.
• Product launches and campaigns go live cleanly and on time.
• Shopify data, collections, navigation, and merchandising are organized and easy to manage.
• Creative and marketing requests are translated into clear, executable website updates.
• The team can rely on this person to own the essentials without constant oversight.
• AI and workflow improvements are used regularly to save time and improve execution.
• The customer experience continues to improve through better merchandising, QA, and CRO-focused updates.

Compensation

The salary range for this role is $70,000 - $90,000 annually.