E-Commerce Manager & UX/UI Website Producer

E-Commerce Manager & UX/UI Website Producer

Company Overview

Blenders Eyewear was founded in 2012 by Chase Fisher in San Diego, California. Blenders produces a wide range of men’s and women’s sunglasses and snow goggles. Driven by a company-wide motto of “life in forward motion,” its products are built on a bold aesthetic featuring progressive colorways designed for an active lifestyle demographic.

Today, Blenders is powered by a talented team of spunky and spirited designers, photographers, and communicators — and has grown into one of America’s most recognized eyewear brands.

About the Role

We’re looking for a hands-on digital leader who thrives at the intersection of e-commerce strategy, conversion rate optimization (CRO), product merchandising, and UX/UI design.

This hybrid role owns our Shopify Plus storefront — driving revenue growth, championing UX best practices, curating product merchandising, and leading site updates, testing, and innovation. If you’re part strategist, part creative merchandiser, and love making data-driven design decisions that move the needle, this is the role for you.

Roles & Responsibilities

E-Commerce Growth & Shopify Plus

• Own the Shopify Plus platform — from product catalog management and merchandising to integrations and checkout optimization.
  Drive key growth KPIs: conversion rate, AOV, repeat purchases, and overall revenue.
  Build and maintain the e-commerce roadmap — new features, apps, and platform upgrades that scale growth.
• Partner with marketing and creative teams to launch high-impact campaigns and product drops with seamless execution.

Product Merchandising & Site Presentation

• Curate and manage product assortment strategy — including collections, navigation hierarchy, and homepage/product placement.
  Lead site merchandising updates for new launches, seasonal drops, and promotional campaigns to maximize product visibility and sales.
• Develop and maintain merchandising playbooks for product naming, tagging, and categorization to improve discoverability and SEO.
• Partner with design and creative teams to deliver on-brand, conversion-friendly product storytelling (images, copy, PDP layouts).
• Use analytics to optimize product placement (bestsellers, upsells, cross-sells) and improve customer journeys.
• Monitor inventory and collaborate with operations to ensure stock levels align with demand and merchandising priorities.

Conversion Rate Optimization (CRO)

• Lead a test-and-learn culture — run A/B and multivariate tests across PDPs, cart, and checkout flows.
• Use data (GA4, Hotjar, heatmaps, click paths) to uncover conversion blockers and opportunities.
• Deliver insights dashboards and clear, actionable recommendations for improving site performance.

UX/UI Design & Site Experience

• Be the UX champion — ensure every site update follows modern e-commerce UX best practices (fast, mobile-first, frictionless).
• Refresh and refine navigation, search, and on-site journeys to reduce drop-offs and boost engagement.
• Partner with designers and developers to deliver clean, conversion-driven UI updates.
• Stay ahead of UX trends to keep the site competitive and fresh.

Roadmap & Cross-Functional Collaboration

• Manage the digital roadmap — balancing CRO insights, merchandising strategy, and user experience improvements.
• Collaborate across marketing, creative, and engineering to deliver high-quality updates on time.
• Evaluate and implement Shopify Plus tools and integrations to support growth.

What You Bring

• 5+ years in e-commerce management, merchandising, or UX/UI production (DTC/retail preferred).
• Hands-on Shopify Plus expertise — apps, integrations, and checkout customization.
• Proven ability to drive sales through strategic merchandising decisions and compelling product storytelling.
• Strong CRO chops — A/B testing, funnel optimization, and revenue-driving experiments.
• Deep understanding of e-commerce UX/UI best practices and how to apply them for growth.
• Data-driven mindset with tools like GA4, Hotjar, Clarity, Optimizely, or VWO.
• Comfortable collaborating across teams and managing multiple priorities in a fast-moving environment.
• Bonus: HTML/CSS knowledge and agile workflow experience.